I'm a Digital Ethnographer based between New York and Mumbai, passionate about exploring how people interact, express, and form cultures in online spaces.

I spend my days diving into online communities, studying digital habits, and helping organizations understand the human stories behind the data. Whether it's Gen Z meme trends or how virtual identities evolve across platforms, I love decoding the hidden patterns of internet life.

Outside of work, you'll find me sketching characters in my digital journal, laughing with friends over chai, or planning my next solo trip somewhere off the grid.

Let’s connect—I’m always up for talking about culture, creativity, or your favorite internet rabbit hole. 😊